Entourage CEO Calls on Arab Creatives to Export Homegrown IP
Mohammed Tayem urges regional creative businesses to stop adapting foreign concepts and start turning local talent into global exports.
DUBAI — Mohammed Tayem, the founder and chief executive of entourage and a partner and board member at TGW Live, has issued a public call for creative businesses across the Middle East and North Africa region to move away from adapting international concepts and instead develop and export their own intellectual property to global markets.
Tayem's remarks, delivered from Dubai, reflect a growing conversation within the regional creative economy about the untapped potential of homegrown talent and locally rooted ideas. Rather than importing frameworks built for other markets, he argued that MENA-based businesses possess the cultural capital and creative resources necessary to compete on the world stage on their own terms.
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The appeal carries particular weight given Tayem's dual roles at entourage, a creative industry platform, and TGW Live, a live entertainment venture. Together, the positions place him at a crossroads of talent management, intellectual property development, and large-scale event production — sectors where the gap between regional potential and global reach remains significant.
Analysts watching the Middle East's creative economy have noted that government investment in entertainment and culture, particularly in Saudi Arabia and the UAE, has created infrastructure that could accelerate the kind of export ambitions Tayem is describing. However, the shift from consumption of global content to production of exportable regional IP requires not just investment but a strategic reorientation by founders and executives.
Tayem's comments position regional creative leaders as architects of a new export economy rather than consumers of one built elsewhere. Continue reading at Economic News, Trends, Analysis.
